Abstract
Smallholder farmers are faced with a range of institutional challenges in produce marketing. In turn, these challenges influence their selection of marketing channels. In this chapter, a multinomial logistic regression model was used to test the significance of institutional factors in marketing. Te results are based on a case study for smallholder farmers in the Kat River Valley, in South Africa. It is shown that the statistically significant variables are access to market information, expertise on grades and standards, availability of contractual agreements, existence of extensive social capital, group participation and reliance on traditions.
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Jari, B., Fraser, G., Obi, A. (2011). Influence of institutional factors on smallholder farmers ’ marketing channel choices. In: Obi, A. (eds) Institutional constraints to small farmer development in Southern Africa. Wageningen Academic Publishers, Wageningen. https://doi.org/10.3920/978-90-8686-704-2_5
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DOI: https://doi.org/10.3920/978-90-8686-704-2_5
Publisher Name: Wageningen Academic Publishers, Wageningen
Online ISBN: 978-90-8686-704-2
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