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Unlocking markets to smallholder farmers: the potential role of contracting

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Unlocking markets to smallholders

Part of the book series: Mansholt Publication Series ((MAUSHOLT,volume 10))

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Abstract

In every ‘underdeveloped’ country I know of, marketing is the most underdeveloped or least developed part of the economy….[Marketing] would make the producers capable of providing marketable products by providing them with standards, with quality demands and with specifications for their product. It would make the product capable of being brought to markets instead of perishing on the way (Drucker, 1958).

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Author information

Authors and Affiliations

  1. Agricultural Economics, University of the Free State, Bloemfontein, South Africa

    Jan A. Groenewald & Jacobus Klopper

  2. Potchefstroom Campus, the North-West University, North-West, South Africa

    Herman D. van Schalkwyk

Authors
  1. Jan A. Groenewald
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  2. Jacobus Klopper
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  3. Herman D. van Schalkwyk
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Corresponding author

Correspondence to Jan A. Groenewald .

Editor information

Editors and Affiliations

  1. University in South Africa, Pretoria, South Africa

    Herman D. van Schalkwyk

  2. University of Pretoria, Pretoria, South Africa

    Jan A. Groenewald

  3. University of Stellenbosch, Stellenbosch, South Africa

    Gavin C. G. Fraser

  4. Department of Agricultural Economics, University of Fort Hare, Alice, South Africa

    Ajuruchukwu Obi

  5. Wageningen University, Wageningen, The Netherlands

    Aad van Tilburg

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© 2012 Wageningen Academic Publishers

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Groenewald, J.A., Klopper, J., van Schalkwyk, H.D. (2012). Unlocking markets to smallholder farmers: the potential role of contracting. In: van Schalkwyk, H.D., Groenewald, J.A., Fraser, G.C.G., Obi, A., van Tilburg, A. (eds) Unlocking markets to smallholders. Mansholt Publication Series, vol 10. Wageningen Academic Publishers, Wageningen. https://doi.org/10.3920/978-90-8686-168-2_6

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