Abstract
This study examined the differences in the influence of closeness relationships between younger participants and older participants in the innovation diffusion process. Findings were as follows: (1) During the awareness stage, younger participants and older participants did not show significant differences under influences of age, while during the trial and acceptance stages, older participants showed higher intention on trial and acceptance of phones than younger participants. (2) Under the interactive influences of age and closeness relationship, the results were different. (3) For younger participants who paid close attention to the technology development of phones, if they had a high closeness relationship with the referrer, some factors influencing their purchase would become less important. (4) Older participants’ reaction to the behaviors of their children, such as playing with phones and no communication with them, was related to older participants’ living situations.
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Yi, Sp., Liu, P., Liao, Gj. (2016). Age-Related Differences in the Acceptance Process of Mobile Phones: A Closer Look at Social Influences. In: Qi, E., Shen, J., Dou, R. (eds) Proceedings of the 22nd International Conference on Industrial Engineering and Engineering Management 2015. Atlantis Press, Paris. https://doi.org/10.2991/978-94-6239-180-2_10
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DOI: https://doi.org/10.2991/978-94-6239-180-2_10
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