Abstract
For most Internet users, Japan’s digital face is a muddled mess. Without the proper character software downloaded onto the computer, Japanese web-sites appear on the screen as chaotic, illiterate gibberish. And, for most non-Japanese, even when they can receive the information in Japanese, they can make little sense of it. Only a tiny number of non-Japanese people can read the language well enough to make sense of a Japanese website. And despite the heavy promotion of translation software, there are still no widely accessible applications which make the content and services on Japanese web-sites available for general use. For some Japanese sites, there is an escape: many official web-pages have an ‘English’ button and a minuscule portion offer one or more other languages. The vast majority of e-visitors, having wandered through digital space to Japan, abandon all hope of making sense of the meaningless computer images and scurry back to linguistic safety. As a consequence, Japan’s digital face is largely exclusive to the Japanese, with only glimpses provided to non-Japanese readers.
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Notes
Tanya Clark, ‘Asia wobbles onto the Web’, Industry Week, vol. 246, no. 8, 21 Apr. 1997, pp. 80–82.
Research on this subject remains embryonic. For an illustration of the importance of culture to Internet use in Japan and the USA, see Carrie La Ferle et al., ‘Internet diffusion in Japan: cultural considerations’, Journal of Advertising Research, 2002, vol. 42, Issue 2, pp. 65–79.
For a discussion of the role of culture in the development of e-commerce, albeit with little reference to Japan, see L. Iyer et al., ‘Global e-commerce: rationale, digital divide, and strategies to bridge the divide’, Journal of Global Information Technology Management, 2002, vol. 5, no. 1, p. 43.
As this relates to Internet marketing, see R. Tian and C. Emery, ‘Cross-cultural issues in Internet marketing’, Journal of American Academy of Business, 2002, vol. 1, no. 2, pp. 217–24.
C. La Ferle et al., ‘Internet diffusion in Japan: cultural considerations’, Journal of Advertising Research, 2002, vol. 4, no. 2, pp. 65–79.
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© 2003 Ken Coates and Carin Holroyd
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Coates, K., Holroyd, C. (2003). The Digital Face of Japan: National Dimensions of the Internet Revolution. In: Japan and the Internet Revolution. Palgrave Macmillan, London. https://doi.org/10.1057/9781403990075_6
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DOI: https://doi.org/10.1057/9781403990075_6
Publisher Name: Palgrave Macmillan, London
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