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Abstract

Beginning in the late 1990s, a dot.com ‘revolution’ swept through the industrialized world. Led by promoters such as Jeff Bezos, CEO of Amazon.com, Bill Gates, Mark Cuban and fueled by the most remarkable mobilization of risk capital in a century, the dot.com visionaries mapped out a strategy for the transformation of commercial enterprise. Massive ‘communities’ of customers would be carefully managed by loyalty-conscious companies. The ability to order a whole range of products, from music CDs to books to speciality foods and automobiles, would, they argued, destroy the bricks and mortar approach to retailing. As Internet use expanded, an entire generation of dot.com entrepreneurs scrambled on board, offering a full range of services, products and delivery systems, promising in the process to re-write the very fundamental rules of business. But not, it seemed, in Japan.1

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  1. M. Lynskey and S, Yonekura, ‘Softbank: an Internet Keiretsu and its leverage of information asymmetrics’, European Management Journal, 2001, vo. 19, no. 1, pp. 1–15.

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  2. Neil Martin and Ken Belson, ‘Japan.com fever’, Barron’s, vol. 80, no. 13, 27 Mar. 2000, pp. 26–9

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  3. For an interesting comparison between Japanese convenience-store based e-commerce and American e-commerce, see Yuko Aoyama, ‘Structural foundations for e-commerce adoption: a comparative organization of retail trade between Japan and the United States’, Urban Geography, 2001, vol. 44, no. 2, pp. 130–53.

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  4. Eddie Cheung, ‘The land of rising ecommerce’, Mar. 2001: emarketer.com

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  5. Eddie Cheung, ‘The state of Asian ecommerce’, Nov. 2000: emarketer.com.

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  6. There is a prevailing sense that the Japanese commercial culture is not well-suited to the pace and creativity of the ‘new economy’, an idea that has not totally disappeared with the collapse of the Internet bubble in North America. There is considerable evidence that certain kinds of internet development does well in a Japanese business environment. See S. Casper and H. Glimstedt, ‘Economic organization, innovation systems, and the Internet’, Oxford Review of Economic Policy, 2001, vol. 17, Issue 2, 265–81.

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  7. Yoshiaki Kiyota, ‘Japan’s publishing distribution in the Internet age’, Publishing Research Quarterly, 2001, vol. 17, no. 2, p. 43.

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  8. Hiromi Ohki, ‘IT contributes to growth in global trade’, Focus Japan, vol. 27, issue 10, Dec. 2000, 8–9.

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© 2003 Ken Coates and Carin Holroyd

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Coates, K., Holroyd, C. (2003). Japanese E-Commerce. In: Japan and the Internet Revolution. Palgrave Macmillan, London. https://doi.org/10.1057/9781403990075_5

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