Abstract
Business conferences are big money. Many can cost between £500 and £1000 a day per attendee. And a short day at that — of little more than four hours’ chalk and talk (10.00–16.30). Senior executives are bombarded by ‘invitations’ to attend ‘ vital, crucial, state-of-the-art thinking events that are breakthroughs in achieving world class’ … blah, blah, blah. Enough people attend these events to maintain a small industry that booms in the good times. Famous speakers can command easily £10,000 for a ‘turn’ and hundreds can be guaranteed to pitch up to hear and see their favourite guru/media person in the flesh.
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© 2004 Adrian Furnham
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Furnham, A. (2004). What makes a good business conference?. In: Management and Myths. Palgrave Macmillan, London. https://doi.org/10.1057/9781403990037_56
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DOI: https://doi.org/10.1057/9781403990037_56
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-4039-2204-5
Online ISBN: 978-1-4039-9003-7
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