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Strategic planning: who needs it?

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Management and Myths
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Abstract

Is a company’s success inversely related to its number of strategic planners? Has strategic planning lost its shine? The eighties were the heyday of these number-tumbling wonderkids, freshly minted from business school. But where are they now?

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© 2004 Adrian Furnham

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Furnham, A. (2004). Strategic planning: who needs it?. In: Management and Myths. Palgrave Macmillan, London. https://doi.org/10.1057/9781403990037_48

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