Media Coverage in Election 2004: Were Some Parties More Equal Than Others?
Citizens in democracies the world over increasingly rely on the media and less on family, community, and other intermediary organizations for political information.1 The growing importance of the media can also be observed in South African politics. This is why the main political parties employ media strategists and allocate a great deal of money to obtain prominent news coverage. It is also why the South African media remain a site of struggle, particularly during election campaigns.
KeywordsElection Campaign African National Congress Sunday Time Radio Advertising Medium Tenor
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