For Roosevelt and the Arts (1936–1937)
In december 1935, van loon informed the national broadcasting company (NBC) that he would be stopping his radio broadcasts at the end of the year. Although he had had “a grand time” with his on-air segments, he needed to concentrate on a new book, one that he had been thinking about for the past two years. He had realized, he told his son Willem, that a writer didn’t make any reputation on small books, adding contemplatively, “I am getting old enough to think of posterity.” He was convinced that there was a need for a new magnum opus on the arts; his goal was to “try and make the average American kid see that art is something which 1) is not feminine and not quite the thing for manly little American males, and 2) is not a luxury but an absolute necessity.”1
KeywordsMagnum Opus Dutch Accent Public Relation Strategy Socialistic Vote Democratic National Convention
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