Abstract
Effectiveness is a fuzzy concept. Attention to the idea of effectiveness is important and worthy of investigation. This chapter provides a working definition of what effective lobbying is. It investigates the different perceptions of effectiveness and the difficulties of judging it. The chapter reviews the literature on practical attempts to measure and improve effectiveness, before presenting a method to assess it.
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Notes
J. Berry (1977); Milbrath (1963). The studies prove certain types of strategies are more effective than others: for example, face-to-face contact is regarded as more effective than letter-writing campaigns.
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© 2002 Steve John
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John, S. (2002). What Effectiveness Means for Lobbyists. In: The Persuaders. Palgrave Macmillan, London. https://doi.org/10.1057/9781403907417_2
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DOI: https://doi.org/10.1057/9781403907417_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-43096-3
Online ISBN: 978-1-4039-0741-7
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