Abstract
From the very start, the construction of Europe concerned itself with economics and with business. The idea of an economic community within a common market signalled that West Europe would be ‘open for business’. Economic forces and firms from outside were welcomed into a capitalist reconstruction protected from Eastern communism by American military power, as Gardner argues in Chapter 2. Both European and American versions of capitalism continue to shape the policies, people and business firms within the new Europe, as Bradley demonstrates in Chapter 3.
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Barrett, S. (2000) ‘Foreign Direct Investment in the USA’, PhD thesis, University of the West of England, Bristol.
Day, J. D. and Wendler, J. C. (1998) ‘Best Practice and Beyond: Knowledge Strategies’, McKinsey Quarterly, no. 1, pp. 19–25
Ducker, P. (1999) Management Challenge for the 21st Century (Butterworth- Heineman, Oxford)
Ellis, J. and Williams, D. (1995) International Business Strategy (Pitman, London)
El Kahal, S. (1998) Business in Europe (McGraw-Hill, Maidenhead)
Financial Times, various issues, 1997–2000
Grant, R. M. (1998) Contemporary Strategy Analysis, 3rd edn (Blackwell, Cambridge)
Hamel, G. and Parahalad, C. K. (1994) Competing for the Future (Harvard Business School Press, Cambridge, Mass)
Hill, C. W. L. (2000). International Business: Competing in the Global Marketplace, 3rd edn (McGraw-Hill, New York)
Hymer, S. H. (1976) The International Operation of National Firms: A Study of Direct Foreign Investment (MIT Press, Boston, Mass)
Kay, J. (1993) The Foundation of Corporate Success (Oxford University Press, Oxford)
Mintzberg, H. (1987) ‘Crafting Strategy’, Harvard Business Review 65, July/August, p. 70
Pettigrew, A. et al. (1999). ‘New Notions of Organisational “Fit”’, Financial Times, 29 November
Schumpeter, J. A. (1950) Capitalism, Socialism and Democracy, 3rd edn (Harper & Row, New York)
Editor information
Editors and Affiliations
Copyright information
© 2002 Palgrave Publishers Ltd
About this chapter
Cite this chapter
Panah, S. (2002). European Business Strategy. In: Hatt, S., Gardner, F., Campling, J. (eds) Europe, Policies and People. Palgrave Macmillan, London. https://doi.org/10.1057/9781403907370_4
Download citation
DOI: https://doi.org/10.1057/9781403907370_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-42596-9
Online ISBN: 978-1-4039-0737-0
eBook Packages: Palgrave Economics & Finance CollectionEconomics and Finance (R0)