Abstract
Conceptualisation is a medium, not only for ontime introduction, but also potential success in the market. In the same vein, the single most important reason for increased cost-to-market also derives from lack of definition at the beginning. Mostly, definition is lacking due to the absence of methodology. Below I detail a method for turning the above customer-driven technical characteristics into a total conceptualisation matrix.
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© 2002 Chris Harris
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Harris, C. (2002). Conceptualisation Matrix. In: Hyperinnovation. Palgrave Macmillan, London. https://doi.org/10.1057/9781403907356_24
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DOI: https://doi.org/10.1057/9781403907356_24
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-43238-7
Online ISBN: 978-1-4039-0735-6
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