Abstract
It is quite possible to translate raw customer demandplex into meaningful product/service/process characteristics, through the use of technical design targets. Three related charts assist this activity. Each chart is a development from the previous chart. The charts are not only a way of objectively stating what is important to the customer, they are also a team-building tool, requiring cross-discipline input from the whole team.
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© 2002 Chris Harris
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Harris, C. (2002). Translating Raw Customer Demands. In: Hyperinnovation. Palgrave Macmillan, London. https://doi.org/10.1057/9781403907356_21
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DOI: https://doi.org/10.1057/9781403907356_21
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-43238-7
Online ISBN: 978-1-4039-0735-6
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