Developing a Twenty-first-century Middle Eastern Financial Services Agenda

Abstract

Financial services firms operating in the Middle East face many of the same challenges as their western counterparts. In the quest for globalization, it is frequently the indigenous cultural values that are overlooked when designing financial services product offerings. New market entrants, large global institutions and a highly fragmented marketplace are the canvas of competition in which financial services organizations must paint the picture that differentiates their valued-added service offerings to their customers.