Abstract
The book concludes with perspectives on the current and future practice of political branding from former Australian Labor Party campaign practitioner, Mike Kaiser. Drawing on 30 years’ experience, Kaiser argues branding will more overtly influence politics because of the great advantages it offers. But first, he says, practitioners must overcome distrust about the use of branding, and consciously develop and apply branding skills.
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© 2016 Lorann Downer
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Kaiser, M. (2016). Afterword. In: Political Branding Strategies: Campaigning and Governing in Australian Politics. Palgrave Studies in Political Marketing and Management. Palgrave Macmillan, London. https://doi.org/10.1057/9781137580290_6
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DOI: https://doi.org/10.1057/9781137580290_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-84558-3
Online ISBN: 978-1-137-58029-0
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