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The Lessons of Branded Politics

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Political Branding Strategies: Campaigning and Governing in Australian Politics

Part of the book series: Palgrave Studies in Political Marketing and Management ((Palgrave Studies in Political Marketing and Management))

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Abstract

The story of Australian Labor’s political branding strategies, while campaigning and governing has insights for practitioners, researchers and citizens in every democracy. This chapter offers some specific conclusions from the case studies of the Kevin07 and The Real Julia campaigns. It also offers several broader lessons for other similar political systems. Overall, it urges practitioners, researchers and citizens alike to engage with political branding.

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Notes

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Authors and Affiliations

  1. The University of Queensland, Australia

    Lorann Downer

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  1. Lorann Downer
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© 2016 Lorann Downer

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Downer, L. (2016). The Lessons of Branded Politics. In: Political Branding Strategies: Campaigning and Governing in Australian Politics. Palgrave Studies in Political Marketing and Management. Palgrave Macmillan, London. https://doi.org/10.1057/9781137580290_5

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