Conclusions: Going Forward
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This concluding chapter draws together three major strands discussed during the book — the on-pitch success of the England team; the reaction of the UK media (and, again, whether the governing body’s long-term strategy has paid off by securing more and better media coverage for elite female footballers); and the beginning of the development of knowledge about fans of women’s football. It is largely a personal reflection on the growth of women’s football and the experience of the 2015 Women’s World Cup, and my hopes for the direction of this body of research.
KeywordsMedia Coverage Female Athlete National Team Premier League Female Footballer
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