Conclusions: Going Forward



This concluding chapter draws together three major strands discussed during the book — the on-pitch success of the England team; the reaction of the UK media (and, again, whether the governing body’s long-term strategy has paid off by securing more and better media coverage for elite female footballers); and the beginning of the development of knowledge about fans of women’s football. It is largely a personal reflection on the growth of women’s football and the experience of the 2015 Women’s World Cup, and my hopes for the direction of this body of research.


Media Coverage Female Athlete National Team Premier League Female Footballer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Carrie Dunn 2016

Authors and Affiliations

  1. 1.University of East LondonUK

Personalised recommendations