Abstract
£5.14 billion: the value achieved in early 2015 by the Premier League as it sold domestic broadcasting rights in the UK for three years from 2016 to 2019. The Premier League is now the world’s second most lucrative sports league; the NFL, by accessing the larger US domestic market, leads the way as it generates £4.5 billion each season. Looking at the overall market in 2015, Pricewaterhouse Coopers estimates global sports business, including all revenue streams, was worth $145 billion (PwC, 2015). The value of Premier League broadcasting rights is particularly remarkable because, as recently as 1986, no one in the UK wanted to broadcast league football, not even highlights. Transformations of this scale and magnitude do not happen by accident.
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© 2016 Mike Milne
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Milne, M. (2016). Introduction. In: The Transformation of Television Sport. Palgrave Global Media Policy and Business. Palgrave Macmillan, London. https://doi.org/10.1057/9781137559111_1
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DOI: https://doi.org/10.1057/9781137559111_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-71904-4
Online ISBN: 978-1-137-55911-1
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