Abstract
Did you know that sustainable wine businesses are being crafted around the world? Priority number one for the wine industry is leaving the land in better shape for the next generation. Four case studies about wineries in both the Old and New Worlds reveal that while growth is a subsidiary goal to sustainability, it is tied tightly to long-term profitability. Students and practitioners will learn about why sustainability leads to success in the wine industry, how to develop and defend metrics for benchmarking wine business sustainability, to analyze and compare various wine businesses to other businesses using sustainability benchmarks, to evaluate a “sustainable” strategy in the wine industry, and develop and defend recommendations to justify new investments supporting sustainability.
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© 2015 Armand Gilinsky, Jr.
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Gilinsky, A. (2015). Introduction. In: Gilinsky, A. (eds) Crafting Sustainable Wine Businesses: Concepts and Cases. Palgrave Pivot, New York. https://doi.org/10.1057/9781137553089_1
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DOI: https://doi.org/10.1057/9781137553089_1
Publisher Name: Palgrave Pivot, New York
Print ISBN: 978-1-349-55744-8
Online ISBN: 978-1-137-55308-9
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