Abstract
An essential prerequisite for embracing a cultural approach to semiotics is, in our opinion, the adoption of a structuralist perspective. Semiotics of culture cannot but be structuralist, though it is necessary here to understand exactly what is meant by structuralism and how it differentiates from classic 1960s structuralism. For us, a structuralist identity does not necessarily mean total acceptance of those traits usually attributed to structuralism (an abstract, inflexible, or a historical manner of viewing meaning), but a concept of meaning that is radically organized, differential, systematic, and critical.
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© 2015 Anna Maria Lorusso
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Lorusso, A.M. (2015). The Structuralist Perspective. In: Cultural Semiotics. Semiotics and Popular Culture. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137546999_2
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DOI: https://doi.org/10.1057/9781137546999_2
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-55775-2
Online ISBN: 978-1-137-54699-9
eBook Packages: Palgrave Literature CollectionLiterature, Cultural and Media Studies (R0)