Abstract
Change is difficult for organizations and individuals, and they often seek to avoid it. It can be difficult to convince people that change is needed. It is up to the leaders of an organization and the change planning team to make the case for change. Change requires actively selling people on the merits and benefits of each change effort and to rally their logical, emotional, and political support for the change initiative.
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Notes
Roger Connors and Tom Smith, Change the Culture, Change the Game, Portfolio, 2012.
Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, and Al Switzler, Influencer, McGraw-Hill Education, 2013.
Roger Connors and Tom Smith, Change the Culture, Change the Game, Portfolio, 2012.
John Kotter Our Iceberg Is Melting: Changing and Succeeding under Any Conditions, St. Martins Press, 2006.
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© 2016 Braden Kelley
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Kelley, B. (2016). Building the Case for Change. In: Charting Change. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137536976_13
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DOI: https://doi.org/10.1057/9781137536976_13
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-53695-2
Online ISBN: 978-1-137-53697-6
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