Abstract
Typically discussion around media pluralism has focused on the variety of content available to consume, using the tools of internal and external diversity: external diversity has been linked specifically to media ownership, and internal diversity to regulation. In reality, the boundaries are not so clear-cut. The focus of this chapter is on structural controls, whether seen as regulatory or competition-based: either by providing for specific limitations on media ownership, or by including pluralism or public interest considerations in the general merger regime. Although competition regimes themselves have changed — reflecting a greater emphasis on economic analysis alone — over the years there has been a preference towards general regimes and market-led approaches. Thus, Harastzi (2011, p. 9) argued that, ‘[i]n the digital and Internet era, with the number of accessible channels and audiovisual platforms multiplying by the year, urgency for detailed regulation — the bulk of which is aimed at avoiding political domination — will fade.’
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© 2015 Lorna Woods
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Woods, L. (2015). Diversity, Distribution, and Definitions of ‘Media’. In: Barnett, S., Townend, J. (eds) Media Power and Plurality. Palgrave Global Media Policy and Business. Palgrave Macmillan, London. https://doi.org/10.1057/9781137522849_3
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DOI: https://doi.org/10.1057/9781137522849_3
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