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Empowering Growth from Within: Cultivating Conditions for Intrapreneurship to Thrive

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Book cover Shaping Entrepreneurial Mindsets

Part of the book series: The Palgrave Macmillan IESE Business Collection ((IESEBC))

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Abstract

Product and service expansion opportunities that are connected to an organization’s core work have a greater chance of success than those ideas that are unrelated to its main activities (Sykes, 1986; Sorrentino and Williams, 1995; Thornhill and Amit, 2001). To paraphrase this idea in the wisdom of Seth Godin, it is Blockbuster that should have invented Netflix and, by the same line of reasoning, Polaroid should have been the one to bring Instagram to market. But they didn’t. Not only did Blockbuster and Polaroid not capitalize on their inherent wisdom with an eye to the future, they lost to their competitors that were innovating and encouraging internal (or corporate) entrepreneurship, which led to them both having to eventually close up shop all together. It did not need to be that way.

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Authors
  1. M. Julia Prats
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  2. Susanna Kislenko
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Editor information

Editors and Affiliations

  1. IESE Business School, Spain

    Jordi Canals (Dean and Professor of Economics and Strategic Management) (Dean and Professor of Economics and Strategic Management)

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© 2015 M. Julia Prats and Susanna Kislenko

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Prats, M.J., Kislenko, S. (2015). Empowering Growth from Within: Cultivating Conditions for Intrapreneurship to Thrive. In: Canals, J. (eds) Shaping Entrepreneurial Mindsets. The Palgrave Macmillan IESE Business Collection. Palgrave Macmillan, London. https://doi.org/10.1057/9781137516671_4

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