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Part of the book series: AIB Sub-Saharan Africa (SSA) Series ((AIBSSA))

Abstract

The Tata Group, India’s largest multinational conglomerate, has been a developing-country pioneer in Africa. It began its African journey in the late 1970s when much of the continent was in a state of political and economic transition and global companies were looking elsewhere. More than 35 years later, Tata Africa Holdings, born from the Tata Group, is restructuring its operations to deal with a new phase of expansion. Facing increased competition and a much-changed operating environment, the group is considering how to reposition its African operations across more than 14 countries and nearly a dozen sectors.1 Part of the strategy is to grow its already large footprint to cover about 20 countries by 2020.2

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Note

  1. Khanna, T., Palepu, K. G. and Sinha, J. (2005) Strategies that Fit Emerging Markets. US: Harvard Business Review, 2005.

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  2. Goldstein, A. (2008) The Internationalisation of Indian Companies: The Case of Tata, CASI Working Paper Series, 08–02, January 2008.

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  3. UNCTAD (1999) Foreign Direct Investment in Africa: Performance and Potential. New York and Geneva: UNCTAD.

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  4. Pandit, R. V. (2005) “What’s Next for the Tata Group: An Interview With Its Chairman”. McKinsey Quarterly, 4: 60–69.

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  5. Capelli, P., Singh, H., Singh, J. and Useem, M. (2010) The India Way. US: Harvard Business Press.

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© 2015 Lyal White, Dianna Games and David Cooper

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White, L., Games, D., Cooper, D. (2015). Tata: An Indian Multinational’s Africa Journey. In: Adeleye, I., Ibeh, K., Kinoti, A., White, L. (eds) The Changing Dynamics of International Business in Africa. AIB Sub-Saharan Africa (SSA) Series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137516541_9

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