Abstract
On a rainy afternoon of March 1, 2012, Victor Stone,1 a high ranking representative of Research in Motion (RIM), Canada, landed at the Murtala Muhammed Airport, Lagos. He was accompanied by Charles Mobumba, a director of Goldstar, one of the two distribution companies for RIM in Africa. While riding down to the hotel, the duo wondered how to craft RIM’s distribution channel strategy to increase its market share from 2 percent in the Nigerian mobile phone market (see Table 11.1).
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© 2015 Uchenna Uzo
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Uzo, U. (2015). Research in Motion/Blackberry: Managing Channel Conflicts in Nigeria. In: Adeleye, I., Ibeh, K., Kinoti, A., White, L. (eds) The Changing Dynamics of International Business in Africa. AIB Sub-Saharan Africa (SSA) Series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137516541_11
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DOI: https://doi.org/10.1057/9781137516541_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-70370-8
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