Methodology and Overall Research Design

Abstract

An exploration of the influence of middle managers on cultural change can be undertaken in various ways. To rationalise and describe the approach chosen, this chapter discusses the shared epistemological and ontological underpinnings shared, and which form the basis for this work. This is followed by a description and discussion of ‘action research’ (AR), as well as of the ethics and justification of that strategy. Figure 3.1 gives an overview of the sections and their aims.