Abstract
There are many factors that influence the likelihood of success in global markets, but a critical first step in successfully navigating the global landscape is to understand the unique factors that make globalization so complex and challenging. As I described in chapter 2, managers ordinarily make a case for globalization by building financial models: generating detailed projections for revenues, costs, and profitability. However, most globalization analyses lack a thorough evaluation of how the institutional environments in the host country and the home country differ, and managers often do not sufficiently consider the risks those differences are likely to present to profitability projections. This chapter starts to unpack the institutional factors that should inform that kind of risk analysis.
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Notes
See D. C. North, “Institutions,” Journal of Economic Perspectives 5, no. 1 (1991): 97–112.
Srilata Zaheer is widely credited for coining the phrase “liability of foreignness” in S. Zaheer, “Overcoming the Liability of Foreignness,” Academy of Management Journal 38, no. 2 (1995): 341–363. The concept itself dates back at least to Stephen Hymer, who wrote about the disadvantages foreign companies face in his doctoral thesis. See S. Hymer, The International Operations of National Firms: A Study of Direct Foreign Investment (Cambridge, MA: MIT Press, 1960).
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© 2016 Robert Salomon
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Salomon, R. (2016). The Impact of National Institutions on Globalization. In: Global Vision. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137502827_3
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DOI: https://doi.org/10.1057/9781137502827_3
Publisher Name: Palgrave Macmillan, New York
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