Abstract
Margaret Mead, the renowned American cultural anthropologist, used to tell her students that they should always remember that they were absolutely unique—just like everyone else. This observation by Mead is a favorite of mine, since it carries the promise of the paradoxical journey we all undertake: The path to finding ourselves.
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Notes
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Roberto Verganti, Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (Boston: Harvard Business Press, 2009).
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© 2015 David Forbes
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Forbes, D. (2015). The Identity Motive. In: The Science of Why. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137502049_6
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DOI: https://doi.org/10.1057/9781137502049_6
Publisher Name: Palgrave Macmillan, New York
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