Abstract
Why do consumers do what they do?
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© 2015 David Forbes
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Forbes, D. (2015). Introduction. In: The Science of Why. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137502049_1
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DOI: https://doi.org/10.1057/9781137502049_1
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-69937-7
Online ISBN: 978-1-137-50204-9
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