You’re Gonna Need a Bigger Boat

  • Arne Dietrich


The chapter’s title is taken from a famous line in the movie Jaws. Brody, a local police chief played by Roy Schneider, is charged with hunting down a giant great white shark that attacks swimmers in a beach resort. He enlists the help of Quint, a grizzled and experienced shark hunter played by Robert Shaw. Together they set out aboard the old seafarer’s aging vessel, the Orca. It is Brody who catches a glimpse of the great white first. Visibly in shock over its size, he takes a few steps back, turns to Quint, and stumbles: “You’re gonna need a bigger boat.”


Knowledge Structure Winning Coalition Creative Idea Implicit System Cartesian Dualism 
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Copyright information

© Arne Dietrich 2015

Authors and Affiliations

  • Arne Dietrich
    • 1
  1. 1.American University of BeirutLebanon

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