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Product Development Strategy

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Product Development Strategy

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Abstract

This chapter discusses the new product development (NPD) strategy in the firms studied. It begins with a theoretical discussion of new product development strategy and covers a wide range of theories and conceptual frameworks in developing new product concepts. The associated theoretical models such as product life cycle and new product process are discussed in detail. The chapter covers the findings of the empirical research on product development strategy and firm performance in the firms studied.

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Authors and Affiliations

  1. Bangor Business School, Bangor University, UK

    Mina Tajvidi & Azhdar Karami

  2. University of Tabriz, Iran

    Azhdar Karami

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  1. Mina Tajvidi
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Tajvidi, M., Karami, A. (2015). Product Development Strategy. In: Product Development Strategy. Palgrave Macmillan, London. https://doi.org/10.1057/9781137501394_4

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