Abstract
Overcorrecting is the downward spiral of conventional farming, according to the winemaker for Misty Morning Winery, a small premium producer in the Napa Valley. Acquired by a French entrepreneur a few decades ago, Misty Morning produces Bordeaux varietals while keeping a focus on sustainability. The winery is part of a large foundation where profitability and growth for the winery are not concerns. The owners “do not need the money”; however, they are interested in the sustainability of the property due to its sentimental value and purpose. Misty Morning is dedicated to environmental stewardship and philanthropy. They adopted organic and biodynamic farming practices for the estate grapes that comprise 100 percent of their supply, and all of the proceeds from wine sales go to the foundation to support research.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Notes
Golicic, S. L. and C. D. Smith (2013), “A Meta-Analysis of Environmentally Sustainable Supply Chain Management Practices and Firm Performance,” Journal of Supply Chain Management, Vol. 49, No. 2, pp. 78–95.
Szolnoki, G. (2013), “A Cross-National Comparison of Sustainability in the Wine Industry,” Journal of Cleaner Production, Vol. 53, pp. 243–241.
Orlitzky, M., F L. Schmidt, and S. L. Reynes (2003), “Corporate Social and Financial Performance: A Meta-Analysis.” Organization Studies, Vol. 24, No. 3, pp. 403–441.
Flint, D. J. and S. I. Golicic (2009), “Searching for Competitive Advantage through Sustainability: A Qualitative Study in the New Zealand Wine Industry,” International Journal of Physical Distribution and Logistics Management, Vol. 39, No. 10, pp. 841–860.
Copyright information
© 2016 Daniel J. Flint, Paola Signori, and Susan L. Golicic
About this chapter
Cite this chapter
Flint, D.J., Signori, P., Golicic, S.L. (2016). Sustainability. In: Contemporary Wine Marketing and Supply Chain Management. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137492432_6
Download citation
DOI: https://doi.org/10.1057/9781137492432_6
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-55711-0
Online ISBN: 978-1-137-49243-2
eBook Packages: Business and ManagementBusiness and Management (R0)