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Internet Marketing and Big Data Exploitation pp 42–60Cite as

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Opportunities

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Abstract

No organisation is capable of responding to all sources and types of change. Hence in deciding upon a revision or fundamental entrepreneurial change in strategy, an organisation will need to define priorities in relation to which are the greatest identified opportunities.

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Authors and Affiliations

  1. University of Auckland, New Zealand

    Ian Chaston

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  1. Ian Chaston
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© 2015 Ian Chaston

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Chaston, I. (2015). Opportunities. In: Internet Marketing and Big Data Exploitation. Palgrave Macmillan, London. https://doi.org/10.1057/9781137488961_3

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