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Internet Marketing and Big Data Exploitation

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Abstract

By the mid-1980s, inflation and rising unemployment were problems confronting virtually every Western democracy. With welfare services costs rising faster than tax revenues, reform of the public sector was implemented under the banner of ‘New Public Management’ (NPM). (Graham, 1994). As problems over implementing genuinely customer-orientated strategies began to emerge, some academics questioned the potential of NPM to achieve fundamental reform. Hood and Jackson (1992) concluded that NPM was a ‘disaster waiting to happen’, and Farnham and Horton (2007) perceived NPM as a ‘failed paradigm’.

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Authors and Affiliations

  1. University of Auckland, New Zealand

    Ian Chaston

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  1. Ian Chaston
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© 2015 Ian Chaston

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Chaston, I. (2015). Public Sector Online. In: Internet Marketing and Big Data Exploitation. Palgrave Macmillan, London. https://doi.org/10.1057/9781137488961_13

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