Be Ready for the “Unthinkable”

Abstract

Part of the basic philosophy of sound management is that moment by moment every “good thing,” every acquired asset, every business relationship stands on the razor’s edge of change. Often, though by no means always, the aftereffects of that change are unpredictable, while their timing and direction are not evident in advance. This is particularly true when one or more political decisions trigger that change. Still prognostication is vital; hence the need for forecasts.