Abstract
The aim of this book is to examine a new approach to luxury – luxury that is innovative and reinvented, so the cufflinks that we discuss in this chapter obviously will not be the sort of everyday cufflinks that can be bought for a few dollars, even if they have a certain originality.
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Notes
R. Kipling, “If,” in Rewards and Fairies (London, 1910).
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© 2015 Jonas Hoffmann and Laurent Lecamp
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Hoffmann, J., Lecamp, L. (2015). Applying the BA2RE® Luxury Strategy Approach to the Creation and Development of Encelade 1789. In: Independent Luxury. Palgrave Macmillan, London. https://doi.org/10.1057/9781137481467_8
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DOI: https://doi.org/10.1057/9781137481467_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-56336-4
Online ISBN: 978-1-137-48146-7
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)