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Dynamic Capabilities and Value Co-Creation in Low-Tech Knowledge-Intensive Entrepreneurial Ventures

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Book cover Entrepreneurial Challenges in the 21st Century

Abstract

Value co-creation (VCC) has been gaining increasing attention among scholars and practitioners as an overarching concept that describes collaboration between multiple stakeholders, be it companies, consumers, employees or other involved organizations (Nenonen and Storbacka, 2010). Fueled by Vargo and Lusch’s (2004) influential work on a co-creative service-dominant logic (SDL) of marketing, VCC appears to be an emerging innovation, marketing and business paradigm, which has recently turned to a growing area of literature.

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Authors
  1. Glykeria Karagouni
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  2. Aimilia Protogerou
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Editor information

Editors and Affiliations

  1. University of Nicosia, Cyprus

    Hans Ruediger Kaufmann

  2. International Business School, Vilnius University, Lithuania

    Hans Ruediger Kaufmann

  3. University of Newcastle, Australia

    S M Riad Shams

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© 2015 Glykeria Karagouni and Aimilia Protogerou

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Karagouni, G., Protogerou, A. (2015). Dynamic Capabilities and Value Co-Creation in Low-Tech Knowledge-Intensive Entrepreneurial Ventures. In: Kaufmann, H.R., Shams, S.M.R. (eds) Entrepreneurial Challenges in the 21st Century. Palgrave Macmillan, London. https://doi.org/10.1057/9781137479761_5

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