Abstract
The speeding up of the competition context, the ongoing globalization of the markets and the growing supply of technological innovation, sometimes involving a radical change in social attitudes, make it very difficult for a company to understand what a consumer really needs (Bertuzzi, 2003; Weerawardenaa and Mavondo, 2011). The logical consequence is that it becomes more and more complex for the enterprise to stay updated, especially for what concerns technological innovation in those sectors, where it represents a key factor for success in competition. Innovation, therefore, becomes for many companies a strategic imperative (Schilling, 2005; D’Aveni et al., 2010; Soloducho-Pelc; 2014).
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© 2015 Alessandro Ruggieri, Enrico Maria Mosconi, Stefano Poponi and Cecilia Silvestri
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Ruggieri, A., Mosconi, E.M., Poponi, S., Silvestri, C. (2015). Open Design in Advanced Manufacturing Production. In: Kaufmann, H.R., Shams, S.M.R. (eds) Entrepreneurial Challenges in the 21st Century. Palgrave Macmillan, London. https://doi.org/10.1057/9781137479761_14
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