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Entrepreneurial Challenges in the 21st Century pp 155–177Cite as

Palgrave Macmillan

Entrepreneurial Initiatives, Organizational Performance and Value Co-Creation: Evidence from a Business-to-Business Context

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Abstract

Many entrepreneurs or business owners focus on discussions about the lowest price or the quantity of an order without considering that there are often greater and more valuable aspects of the relationship with the supplier. In a changing business world, there is more to the relationship with the supplier than the amount of an order, particularly where the competition is not necessarily about company against company but rather about the supply chain against supply chain Jüttner et al., 2007).

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Authors
  1. Nicola Cobelli
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  2. Ilenia Confente
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  3. Ivan Russo
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Editor information

Editors and Affiliations

  1. University of Nicosia, Cyprus

    Hans Ruediger Kaufmann

  2. International Business School, Vilnius University, Lithuania

    Hans Ruediger Kaufmann

  3. University of Newcastle, Australia

    S M Riad Shams

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© 2015 Nicola Cobelli, Ilenia Confente and Ivan Russo

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Cobelli, N., Confente, I., Russo, I. (2015). Entrepreneurial Initiatives, Organizational Performance and Value Co-Creation: Evidence from a Business-to-Business Context. In: Kaufmann, H.R., Shams, S.M.R. (eds) Entrepreneurial Challenges in the 21st Century. Palgrave Macmillan, London. https://doi.org/10.1057/9781137479761_10

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