Abstract
Consider the two following stores. Store one looked for a low-rent place and went to an area which is off the beaten path; the store did not have a nice appearance; the owner manager assumed that customers would come to the store regardless; this did not happen and the store went bankrupt.
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© 2015 A. Coskun Samli
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Samli, A.C. (2015). Preopening Preparations. In: Coping with Retail Giants. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137476340_2
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DOI: https://doi.org/10.1057/9781137476340_2
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-50197-7
Online ISBN: 978-1-137-47634-0
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