Abstract
Recent developments in digital technology, particularly the Internet and Web 2.0, have led to a new mode of production which blurs the longstanding distinction between producers and consumers, authors and readers, speakers and audience. This entails a whole array of productive techniques which have been hitherto unthinkable or marginal. Examples abound: Wikipedia, the free online collaborative encyclopedia; NikeID, an interactive site that allows consumers to design their own Nike shoe; or the online store Threadless, offering hundreds of amateur-designed T-shirts uploaded onto the company’s website in return for a fraction of the revenues.
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© 2015 Eran Fisher
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Fisher, E. (2015). The Dialectics of Prosumption in the Digital Age. In: Frayssé, O., O’Neil, M. (eds) Digital Labour and Prosumer Capitalism. Dynamics of Virtual Work. Palgrave Macmillan, London. https://doi.org/10.1057/9781137473905_8
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DOI: https://doi.org/10.1057/9781137473905_8
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