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Embracing Humanism in International Business Education: An Application of the Service, Operative, and Lecture Learning (SOLL) Model

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Humanistic Perspectives on International Business and Management

Part of the book series: Humanism in Business Series ((HUBUS))

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Abstract

Recently much attention has been called to the lack of humanism in higher education business programs (e.g., Ghoshal, 2005; Melé, 2003; Pirson and Lawrence, 2010; Spitzeck et al., 2009). These calls highlight the intense focus on maximization at the expense of consideration to individual and societal impacts found in business programs. Supporting this concern, some data suggest that students of economics in particular behave quite different than non-economists, specifically endorsing and engaging in less ethical behaviors than their counterparts, and furthermore, these less-ethical outcomes have also been observed in the “real world” (e.g., Kirchgassner, 2005; Marwell et al., 1981; Carter and Irons, 1991; Rubinstein, 2006). These concerns extend to international business programs, and the findings are troubling: focusing on economic maximization without explicit attention to social outcomes is unsustainable (see Nicholls, 2006). As a result, a need has emerged to reposition business schools so that sustainable, humanistic approaches are taught and understood by students and faculty alike (Pirson and Lawrence, 2010). This is especially important in international business contexts where faculty and students may not have the experience to recognize humanistic outcomes in unfamiliar cultures.

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Authors
  1. Meghan E. Norris
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Editors and Affiliations

  1. Fordham University, USA

    Nathaniel C. Lupton  & Michael Pirson  & 

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© 2014 Meghan E. Norris

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Norris, M.E. (2014). Embracing Humanism in International Business Education: An Application of the Service, Operative, and Lecture Learning (SOLL) Model. In: Lupton, N.C., Pirson, M. (eds) Humanistic Perspectives on International Business and Management. Humanism in Business Series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137471628_16

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