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Terms of Intimacy: Blog Marketing, Experiential Desegregation and Collaborative Film Value Production

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Abstract

This chapter analyses communicative activities on the official blog of Miao Miao, a 2008 Taiwan queer-romance film, to grasp the film industry-audience relationship in a concrete case of Internet film marketing. The analysis focuses on the way in which Internet-mediated intimacy between the film industry and the audience has been implemented as a marketing strategy.

Keywords

Marketing Strategy Marketing Campaign Internet Communication Exchange Pupil Bodily Virtuality 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© Ya-Feng Mon 2015

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