From the Big Screen to the Small Ones: How Digitization is Transforming the Distribution, Exhibition and Consumption of Movies
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From its very inception, the history of the movie industry has been closely linked to the history of technological development. However, the changes caused by the digital revolution are transforming the film industry at a more fast-paced and more far-reaching scale than anything that came before. Producers, distributors and exhibitors are being forced to respond to the popularity of the Internet and the success of digital platforms. As a consequence the ways of consuming movies are dramatically changing and the film industry is desperately trying to readapt itself to this new scenario.
KeywordsBusiness Model Active Audience Digital Native Digital Cinema Online Market
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