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ICTs in Developing Countries pp 97–110Cite as

Palgrave Macmillan

Appropriation of Mobile Telephony at the Bottom of the Pyramid

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Abstract

The use of mobile telephones can provide rural communities in emerging markets with access to information and thereby can enable them to enhance their quality of life (Heeks and Jagun, 2007; Chigona et al., 2009). This argument, although it emanates from the development informatics literature, concurs with Prahalad’s (2004) Bottom of the Pyramid (BoP) concept at a time when multinational companies’ current and potential interactions with the world’s poorest communities have gained significant research attention (Karani, 2006; Subrahmanyam and Gomez-Arias, 2008; Rashid and Rahman, 2009).

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Authors
  1. Bidit Dey
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  2. Ben Binsardi
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Editor information

Editors and Affiliations

  1. Brunel University, UK

    Bidit Dey

  2. Northumbria University, UK

    Karim Sorour  & Raffaele Filieri  & 

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© 2016 Bidit Dey and Ben Binsardi

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Dey, B., Binsardi, B. (2016). Appropriation of Mobile Telephony at the Bottom of the Pyramid. In: Dey, B., Sorour, K., Filieri, R. (eds) ICTs in Developing Countries. Palgrave Macmillan, London. https://doi.org/10.1057/9781137469502_6

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