Can Television News Be Entertaining and Memorable?

Abstract

It has become clear from the evidence presented in this book that even though televised news is perceived as an important source of news by people surveyed around the world, while some of its information hits home there is much that does not get through to its audiences. We know that people can be primed in terms of what to think about by reports in news media, with television playing a prominent role here. Being aware of specific news events or issues, however, does not mean that people know a lot about them or really understand what they are all about. In reaching conclusions about learning from the news however we must look closely at the measures used to assess this.