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Competence Building in Transnational Companies: The Role of Regional Headquarters in Subsidiary Coordination

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Transnational Corporations and Transnational Governance

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Abstract

Overcoming trade-off like constellations has been a core challenge in business and management in the last years. Mass customization is one example in this regard; the debate on organizational ambidexterity (March, 1991) is another. Overcoming the ‘glocalization’ challenge is the trade-off debate relevant to this chapter. ‘Glocalization’ (Rugman & Brain, 2003; Rugman & Verbeke, 2004) is a neologism for the coeval need to standardize on a global scale and to access location-specific advantages by adaptations on a local scale.

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Authors
  1. Jörg Freiling
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  2. Sven Laudien
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Editor information

Editors and Affiliations

  1. University of Bremen, Germany

    Sarianna Lundan

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© 2015 Jörg Freiling and Sven Laudien

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Freiling, J., Laudien, S. (2015). Competence Building in Transnational Companies: The Role of Regional Headquarters in Subsidiary Coordination. In: Lundan, S. (eds) Transnational Corporations and Transnational Governance. Palgrave Macmillan, London. https://doi.org/10.1057/9781137467690_9

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