Turkey’s Public Diplomacy: Its Actors, Stakeholders, and Tools
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With its strategic geographical location and complex historical background, Turkey has always been in the foreground of international politics. Since the establishment of the Republic of Turkey, various modes of communication were employed to project the country’s image. The disruptions within Turkish democracy due to military coups, military memoranda, and foreign policy concerns such as Cyprus and the EU accession process also required a more effective communication policy with foreign countries. Hence, Turkey has been utilizing numerous tools in communicating its foreign policy messages through governmental and nongovernmental entities in the hope of shaping global public opinion on Turkey. Although one can find some early examples of public diplomacy in the 1990s, professionalized public diplomacy efforts began only after 2000 along with Turkey’s growing regional role.
KeywordsForeign Policy Foreign Affair Soft Power National Brand Coordination Agency
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