Abstract
The Dark Ages. The Enlightenment. The invisible hand of the market. The Industrial Revolution. The Iron Curtain. The wind of change. The Swinging Sixties. The Winter of Discontent. The Iron Lady. The financial storm. The credit crunch. The housing bubble. Nudge. Blink. Tipping point.
‘The greatest thing by far is to be a master of metaphor. It is the one thing that cannot be learned from others; it is also a sign of GENIUS, since a good metaphor implies an eye for resemblance.’
Aristotle
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Notes
George Lakoff (1981), Metaphors We Live By, Chicago: University of Chicago Press.
Adam Smith (1985), Lectures on Rhetoric and Belles Lettres, ed J.C. Bryce, vol. IV of the Glasgow edition of the works and correspondence of Adam Smith, Indianapolis: Liberty Fund.
Iain MacRury (2009), Advertising, London: Routledge.
Martin Lindstrom (2009), Buyology: How Everything We Believe About Why We Buy Is Wrong, London: Random House.
Copyright information
© 2015 Simon Lancaster
About this chapter
Cite this chapter
Lancaster, S. (2015). Metaphors that Move Minds. In: Winning Minds. Palgrave Macmillan, London. https://doi.org/10.1057/9781137465948_3
Download citation
DOI: https://doi.org/10.1057/9781137465948_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-137-46592-4
Online ISBN: 978-1-137-46594-8
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)