Abstract
When Steve Jobs launched the iPhone in 2008, he had everything to lose. His move into the crowded mobile-phone market was audacious, even by his standards. He spent months working on his product launch and his script went through several edits and redrafts. The irony was that, for all the cutting-edge technology in the iPhone, the text in his product launch was based around a rhetorical device that had existed for thousands of years.
‘Omne trium perfectum’.
Ancient Roman saying
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© 2015 Simon Lancaster
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Lancaster, S. (2015). Threes! Threes! Threes!. In: Winning Minds. Palgrave Macmillan, London. https://doi.org/10.1057/9781137465948_20
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DOI: https://doi.org/10.1057/9781137465948_20
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-137-46592-4
Online ISBN: 978-1-137-46594-8
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